Total Competition: Lessons in Strategy from Formula One (English Edition)



Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. 
     Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. Just as Sir Alex Ferguson used his experiences as a football manager to write Leading, this book will appeal not only to the millions of Formula One fans who want to understand how Brawn operated, it will also provide many lessons in how to achieve your business goals. 

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Total Competition: Lessons in Strategy from Formula One (English Edition)

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One Reply to “Total Competition: Lessons in Strategy from Formula One (English Edition)”

  1. 1 von 1 Kunden fanden die folgende Rezension hilfreich
    5.0 von 5 Sternen
    Recommended for F1 fans., 24. November 2016
    Mario – Alle meine Rezensionen ansehen

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    Rezension bezieht sich auf: Total Competition: Lessons in Strategy from Formula One (Gebundene Ausgabe)
    Reading the introduction of the book I thought "oh, this is going to be so bad". But luckily, the thing took another direction. Adam Parr tries to create an environment mixing lessons in strategy from the book "Art of War" (not the real title though) and Formula 1. Luckily, they do not go to deep into that stuff. Brawn definitely saves the book with all the stories that only a guy with so many years and experience in F1 can bring us. It is impossible to know that, but I do believe he was very sincere in all his opinions. I do recommend it for F1 fans – if you are looking for this book to learn about strategy in the business world, I do not think this is a great choice.
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