Pulling It Together – Essential Analytics and Advertising Checklists for Ecommerce Entrepreneurs
Ecommerce shops are going up left and right. It has never been easier to create a shop and start a business of your very own. But many business owners in this new wave of ecommerce shops have found themselves thrown head-first into the world of analytics and digital marketing. They quickly realize that they did not sign up for this!
Digital marketing is a dynamic and fast moving field with enough keywords to make your head spin. Spending money on ads is a perilous and expensive undertaking – it is not enough to just flip the switch and go. Google Analytics. Search Console. AdWords. DoubleClick. Facebook. Product Catalog. What are these all for?
What this book is
This book is a collection of informational snippets and checklist actions that I have found to be important for new ecommerce clients as we worked together to get their websites up to speed. Each checklist action is annotated with a plain-English, no-lingo explanation of why they are so important. Together, you will know what to look for, how to find it, and most importantly if you will need to do anything about it.
For Shopify entrepreneurs, Pulling It Together provides even more value – specific instructions, screenshots, and additional integrations are provided so that people can get from nothing to something as quickly and smoothly as possible.
What we will be looking at
This book's checklists feature 45 discrete actions covering:
- Website analytics through Google Analytics
- Website conversion and some SEO
- Email marketing
- Paid advertising economics
- Google AdWords
- Facebook Ads
This book seeks to calm the anxious and baptize the uninitiated. Get your Ecommerce website from nothing to paid advertising ready one step at a time. Download a sample and get started today.
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