Marketing: An Introduction, Global Edition

Marketing & Verkauf

For undergraduate courses on the Principles of Marketing.
An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach
Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.


MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.


MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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Marketing: An Introduction, Global Edition

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One Reply to “Marketing: An Introduction, Global Edition”

  1. 1 von 1 Kunden fanden die folgende Rezension hilfreich
    5.0 von 5 Sternen
    Best marketing book by far and great vaue for money, 16. September 2016
    shoppingman – Alle meine Rezensionen ansehen

    Rezension bezieht sich auf: Marketing: An Introduction (Taschenbuch)
    This is by far the best Marketing textbook I have ever read and it clearly stands out from the rest. With the basic things in Marketing very well explained and with tons of vivid examples, this textbook proves to be a valuable resource for students as well as practitioners. Great value for money!
    Helfen Sie anderen Kunden bei der Suche nach den hilfreichsten Rezensionen 

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