Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Google Anzeigen

Event-Marketing

A modern, completely updated guide to effective event marketing

As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.A modern, completely updated guide to effective event marketing

As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.


Mehr auf Amazon:

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Facebook Like
Autor: Martin Osman Hamann »

Martin Osman Hamann bloggt hier schon seit 2009 und es ist immer noch so aufregend wie am Ersten Tag. Was wahrscheinlich daher rührt weil er bisher nur 1 Artikel oder so veröffentlicht hat :)

Diesen Blog-Autor abonnieren:

Auf Facebook teile ich persönliche Dinge und stelle neue Projekte vor
YouTube nutze ich zurzeit noch nicht voll aus, kann aber noch kommen
Auf Google+ poste ich vorallem lustige Gifs und krankes Zeug
  Auf Twitter retweete ich lustige Tweets und twittere meine Posts
  Auf SoundCloud reposte ich Songs die ich gerne höre & lege Listen an
This post has been viewed 212 times

Kommentar zum Artikel verfassen

Pflichtfelder *

Vollständiger Name. Wird, falls vorhanden, mit Ihrer Homepage verlinkt.

Optional, nicht erforderlich.