An historical change is upon us. From a marketing standpoint, the change has been coming. We have lived in an age of "push" marketing forever…since the beginning of time. But the Internet – and social networks – is changing that. Right now. Now, more than ever, the customer has a voice. The customer has clout and power. And the customer wants better. We want better. We need to give first. We need to work at providing value to our customers so they trust us. We need to think "small" things first. That’s great news…if you want to do things the right way to begin with! As you will hear in this book, promotional products provide an amazing way to "give" first to your customers and prospects. These products have the power to help you create real and lasting bonds with your customers. And as you know, by creating real and lasting bonds, you build a business that lasts and lasts.
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